Plumbline
The winemaker at Highflyer Wines uses his small plane to locate the very best vineyards.
The story that Highflyer tells is one of fun and irreverence. The labels themselves depict a variety of aviation related illustrations and the idea is carried to the back label in the form of a pilot's navigation chart.
For a recent launch event at the W Hotel, we re-imagined the typical tasting sheet by creating a series of "boarding passes" that not only provide the details for each varietal, but when your separate the boarding-pass stub, double as business cards as well.
The Highflyer Website is whimsical and fun. We opted for a more interactive, lighthearted, and game-like experience over the typical wine websites that we see every day. This irreverent approach to online wine branding makes Highflyer stand out in a crowded market.
Wine Label Design
Website Design and Development
Marketing Brochure
Direct to market collateral