Webroot Software

Honors:
Summit Creative Award

In the field of computer security Webroot Software provides both the enterprise and consumer markets with a product that is far superior to other major brands.

The main challenge was that as a brand, Webroot was virtually unrecognized. Our work helped to change that.

Our initial print campaign helped take Webroot from 29th on the list to 3rd in terms of recognizably. The print ads were then translated into a series of online ads and then extended to additional creative versions and executions - including an award-winning product brochure. The initial series branched off into two distinct campaigns - one for the b2b space and a series of humorous ads targeted at the consumer market.

Print Advertising
Print Collateral / Brochure
Online Advertising
Trade Show Design