WYSE

Honors:
Graphic Design USA Annual
Creativity 36 Annual

Wyse Technologies has been making terminals and thin clients for more than 20 years. However, both the company and the market needed a facelift.

People didn’t understand what thin clients were and how they differed from terminals. Nor did they understand how these systems could help them run their business better.

Plumbline worked with Wyse to develop a new strategy for making thin computing more of a business imperative, and to reposition thin clients as thin computers. The first step was to position thin computing as necessary to compete in the flat world that Thomas Friedman discusses in his bestseller, “The World is Flat”. The second step was to make that message even more business oriented, directly attacking the PC market. Both approaches were highly successful for the company, improving acceptance and sales of Wyse products.

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