Mashery

www.mashery.com
www.apiconference.com

Honors:
Graphic Design USA Annual
American Graphic Design & Advertising Annual
American Design Awards

In the words of the Founder of Mashery, Oren Michels, "Wine is made in a winery. Baked goods in a bakery..."

Mashery enables Web2.0 developers to create fully featured online applications in minutes. Plumbline found a way to present the very technical idea of the Mashup and simplify it visually.

Techie logos for techie companies are done to death. So we decided to take this complex digital idea and represent it with a more familiar, analog device. All hail the potato masher -- a corporate identity that has won several awards.

Plumbline has also provided Mashery with several print ads as well as an entire brand system and look and feel for their API Conference - held twice a year in New York and San Francisco.

Corporate Identity
Trade Show Collateral
Advertising
Website design
Print promotion

"...I believe our reputation for strength in design has played a role in the success we have enjoyed so far..."
– Mashery [ full quote ]