Plumbline

Concern E.A.P.

Concern:EAP is a provider of employee assistance programs for businesses.

As part of a corporate health plan, Concern helps employees create and maintain balance in their daily lives.

Plumbline developed a new brand strategy and positioning that was then expressed in the form of a new corporate identity and corporate brochure. Zen-influenced photography with poetic copy presents Concern:EAP in a compelling way that stands out from the watered-down brand communication so common in their industry.

Brand Strategy
Corporte IDentity
Collateral