For a brand, the Web is both amazing and scary. A website is now the global face of your company. It represents your product or service twenty-four hours a day, seven-days-a-week, all over the world, all at once. It never (well, almost never) quits, or goes on vacation, or stops working for you. So when you get your brand on the Web, you better get it right.pdf
gets your audience to respond. In the way you want. In a fresh, memorable way that not only gets you noticed, but gets people taking action.