For a brand, the Web is both amazing and scary. A website is now the global face of your company. It represents your product or service twenty-four hours a day, seven-days-a-week, all over the world, all at once. It never (well, almost never) quits, or goes on vacation, or stops working for you. So when you get your brand on the Web, you better get it right.
pdfstarts by asking, "What do you want to achieve?" Because that's more likely to solve your brand and marketing challenges than asking, "What do you want?"
