The package is the product. In fact in many ways the package can be more important than the product. To the consumer who has no idea who you are, the package on the shelf represents their first interaction with product inside – and the brand behind it. The package informs, but it also tells a story.pdf
strikes the right balance between small agency attention and big agency thinking. Because we don’t fit any standard mold, we have to work smarter. And do more.