Of course we are big fans of wine. But you know what is also great? Beer. Dark beer, light beer, beer made from wheat. And speaking of beer, nothing quite beats a frosty mug of ice-cold root beer. Good thing there is a magazine dedicated to all things beverage... Cocktails anyone?pdf
starts by asking, "What do you want to achieve?" Because that's more likely to solve your brand and marketing challenges than asking, "What do you want?"