An identity is more than a logo. An identity is the most distilled, reduced, and simplified representation of who you are as a brand. It communicates your personality instantly and if done well, sticks in the mind of your audience forever. And if that's not enough, it does it all on a business card.pdf
starts by asking, "What do you want to achieve?" Because that's more likely to solve your brand and marketing challenges than asking, "What do you want?"