gets your audience to respond. In the way you want. In a fresh, memorable way that not only gets you noticed, but gets people taking action.
People connect with each other through food, and that the best memories are made when sharing food with our family and friends. Gary & Kit's of Napa Valley handcraft their products to complement the moments that we celebrate. The moments that connect us.
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Plumbline Studios
studio@plumbline.com
707.251.9884
1040 Main Street
Suite 201
Napa, CA 94559
The most exciting and rewarding part of this project for me was working closely with Gary & Kit and the rest of the Clif family to understand what is most important and valuable about this brand. With their support and trust, we were able to collaborate to design a system that expresses not only the character of the products, but the energy and passion that goes into making them.
This is really the story of the ampersand - the perfect symbol for connecting. It's about the ingredients, the sharing of food with family and friends, and the pairing of food with wine. The design of the ampersand made from the ingredients and combined with bright and flavorful colors present the true expression of the Gary & Kit's brand.
