starts by asking, "What do you want to achieve?" Because that's more likely to solve your brand and marketing challenges than asking, "What do you want?"
What does a Mermaid, a Mullet, an El Camino, and a Spork have to do with API Management? Plenty actually. Mankind was producing real mashups like these long before the idea caught on with the tech wizards over at Mashery.
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Plumbline Studios
studio@plumbline.com
707.251.9884
1040 Main Street
Suite 201
Napa, CA 94559
The entire concept for Circus Mashimus came from a dream I had about circus freaks. Of course that seemed like a perfectly reasonable analogy for API management...
The best part about working on the Circus Mashimus materials has been seeing the original paintings of all the mashups and circus characters. It is fun to see how our designs have been inspired by the energy and style of the artwork and how the overall concept continues to develop and progress.
Not only was it a fun project, but we delivered a strong and memorable experience that continues to grow and expand.
We told Plumbline Studios that we were going to organize a developer lounge at South by Southwest, and with little time and little else to go on, they conceived the entire concept of "Circus Mashimus", produced all the necessary graphics, gave us advice on decor, and designed t-shirts that were very popular with attendees. The lounge was so successful that it's become an eagerly-awaited fixture at SXSW and a successful annual event for Mashery and our customers.
