Capabilities

 

Our Capabilities.

It just doesn’t make sense to hire five different agencies to present your brand in five different environments. Your brand needs a single champion. Someone who understands how to nurture and promote your brand across all forms of media. After all, the need is the same it’s just the environment that changes.

Identity.

Your identity — be it a product, corporate, or promotional — needs to communicate the essence of your brand to your customer. It needs to do the most in the least amount of time, and usually in the least amount of space. And that’s why graphic designers find identity work to be the most challenging discipline to master. To create a successful identity that will become the foundation for all future marketing material, and will stand the test of time, we blend research, insight, and experience with inspiration, attention, and skill.

Web.

The Internet is one of the most effective mediums for communicating brand personality. A website represents a brand’s vision, values, and personality 24 hours a day, all around the world, all at once. Therefore, it is imperative that a brand’s Web presence and overall image are aligned. Functionality and technology are key ingredients, but user experience is of paramount importance. We understand that website must be memorable and engaging in order to be successful — yet it must remain relevant to your customer.

Advertising.

No matter how amazing your product, how helpful your service, or how killer your app, it won’t matter much if no one ever finds out about it. In addition to traditional media, recent history has provided an explosion of new advertising opportunities &emdash; from social media to search advertising to email and beyond. Yet these new channels have also added to the visual noise that surrounds us, and that we are all learning to tune out. But through it all one thing continues to be clear – the key to effective advertising is, as it has always been, to find new ways to rise above that noise.

Print.

The web has provided us with a multitude of opportunities to write as much as we want to say about our brands. Yet traditional print collateral remains (and is arguably more) relevant than ever. Why? Because you can’t leave behind a website, or hand it to your boss. Print collateral allows us to present our story in a controlled, tactile and physical way. Appealing to more than just one of our customer’s senses. The texture of the paper, the size, format, and feel of a well-designed print piece or system can communicate as much as the content itself. This means that we have to consider more than just layout, color, and copy. We also have to consider how to tell your story with the paper it’s printed on.

Packaging.

The package is the product. In fact, in many ways the package can be more important than the product. To the consumer who has no idea who you are, the package represents their first interaction with product inside &emdash; and the brand behind it. It’s your ad on the shelf. So the package has to inform, but it also tells your story. Our approach to design &emdash; be it packaging, print, or web &emdash; is to learn about and communicate that unique story.