Plumbline

March 7, 2009

Click the logo!

How long has it been since Al Gore invented in Internet? Feels like a century.
That’s about 20 in web years though right?
I designed and built my first site around 1993. And even back then in the web design “dark ages” (no formatted text or tables! Just bold tags, blinking links, and bad backgrounds!) we were [...]

September 3, 2008

Brand impressions vs. user clicks.

The biggest problem with emails and online advertising is that you can measure their relative effectiveness.
The advent of analytics has, for smaller businesses, basically killed any notion of putting your brand first when competing to be top of mind. Suddenly, non-creative types are dictating how to advertise your products and services based on data and [...]

August 1, 2008

Do a little extra for your clients

We were recently provided with a lengthy email from an outsourced technology group that very thoroughly explained why they could not “do” what we had proposed in the design. There was nothing about our design that we couldn’t have built ourself actually, but since they were the developers chosen by our client, we had to [...]

New web look for Portalupi Wine

Portalupi winery just launched their new website. We had a great time creating the site for Jane and Tim. Our design was completely inspired by their very cool label design - beautiful type, simple black and silver foil… Nice! The new site really breaks the mold of the typical type you see out there. Especially [...]

It helps to have good clients

A design firm is only as good as its clients, and we’ve been pretty lucky over the past decade to work with some really great people doing some really cool things. We’ve been able to get genuinely excited about what our clients were doing and the products or services they provide, and when you believe [...]

 

RSS Feed RSS feed.