On a recent episode of Kitchen Nightmares, Chef Ramsay when reviewing a menu at a pizza / Italian place in So. Cal said that he has one rule: When a menu has pictures on it, run away.
Now, nothing against Chardonnay Golf Club, it’s a great Country Club. And I hear the food is good - [...]

If you are a small business you will be tempted to take the plunge into email marketing. You will undoubtedly look at the size the potential audience and think, “if I can just get my name/product/service/company/business/offer/deal in front of a few thousand faces, I’ll grow my customer base in an instant.” You will be further [...]

The biggest problem with emails and online advertising is that you can measure their relative effectiveness.
The advent of analytics has, for smaller businesses, basically killed any notion of putting your brand first when competing to be top of mind. Suddenly, non-creative types are dictating how to advertise your products and services based on data and [...]