This happens a lot actually and not just to me. Most designers I know have some of their best ideas when they are “off the clock.” My friend James and I would have great ideas at the gym, mountain biking, or most often during a sushi bender (sake is a conduit for creative thinking btw).
The [...]

The biggest problem with emails and online advertising is that you can measure their relative effectiveness.
The advent of analytics has, for smaller businesses, basically killed any notion of putting your brand first when competing to be top of mind. Suddenly, non-creative types are dictating how to advertise your products and services based on data and [...]

Walmart has a shiny new logo! And well, not to put too fine a point on it, I think it blows.
Now I don’t want to step on any sensitive design toes here (I don’t even know who was commissioned to create this mark) but in my humble opinion it could have been better. It is [...]

Ever since they could drop a JPEG onto an HTML page, businesses have considered websites - and website design purely a technology-based solution. Because the website lives on a computer, business owners and managers naturally figured that someone who knows computers needed to be sourced to build it. The primary result of course was an [...]

Big companies know how to launch, build, and maintain their brands. Small businesses? Not so much. Small business owners know they need to grow their business, but without an in-house “Global Brand Management and International Marketing Communications Department” they tend to be iffy on the details of how to actually do it.
The following tips have [...]