If you are a small business you will be tempted to take the plunge into email marketing. You will undoubtedly look at the size the potential audience and think, “if I can just get my name/product/service/company/business/offer/deal in front of a few thousand faces, I’ll grow my customer base in an instant.” You will be further [...]

Big companies know how to launch, build, and maintain their brands. Small businesses? Not so much. Small business owners know they need to grow their business, but without an in-house “Global Brand Management and International Marketing Communications Department” they tend to be iffy on the details of how to actually do it.
The following tips have [...]