Plumbline

September 14, 2008

Brand loyalty? or Obsession? You decide…

Filed under: Ahh. Good times. — Dom @ 3:07 pm

Don’t let anyone tell you that the guys from Plumbline don’t understand fanatic brand loyalty. We’ve been Mac evangelists since the Mac LC days. We’ve owned the Quadra, The Centris, G3’s, G4’s, iMac and more. We’ve even owned a clone or two - but don’t spread that around.
So when it came time to do some [...]

September 11, 2008

Let’s brand Napa.

Filed under: Napa. What, why, where. — Tags: , , — Dom @ 9:45 pm

Most people do not settle on the city of Napa as their final destination when they visit the Wine Country. This can pose a bit of a problem if you’re attempting to run a business here. When people think of Napa they really think of the whole Valley – Oakville, Calistoga, Yountville and so on. [...]

September 10, 2008

The Email myth: Is email marketing right for your business?

Filed under: Branding and Design — Tags: , , — Dom @ 10:42 pm

If you are a small business you will be tempted to take the plunge into email marketing. You will undoubtedly look at the size the potential audience and think, “if I can just get my name/product/service/company/business/offer/deal in front of a few thousand faces, I’ll grow my customer base in an instant.” You will be further [...]

September 4, 2008

Portfolio ethics part two.

And while we are on the subject of ethics…
I have to say that it is really uncool when a web firm simply links out to websites in their portfolio or client list with no explanation of their involvement (or lack thereof) in that project.
There are so many facets to website design and development - planning, [...]

September 3, 2008

Portfolio Ethics

Filed under: The Design Business. — Tags: , , , — Dom @ 10:15 pm

This one has been bugging me for years.
I have known many designers who have built lucrative practices around portfolios that were not exclusively theirs. Now, it’s one thing, as a freelancer or hired-gun, to build a portfolio that includes projects you were involved in - even in a limited capacity - as long as you [...]

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