Plumbline

April 2, 2009

Bad Photos Ruin Email Marketing

On a recent episode of Kitchen Nightmares, Chef Ramsay when reviewing a menu at a pizza / Italian place in So. Cal said that he has one rule: When a menu has pictures on it, run away.
Now, nothing against Chardonnay Golf Club, it’s a great Country Club. And I hear the food is good - [...]

March 23, 2009

How to keep Napa from growing: Our “local” problem.

If you ever wonder why it’s taking Napa so long to become what it should be, here is a little reminder of what this town is up against.
There are so many things wrong with this that I don’t know where to start. Take away for the moment the pro-gun, pro-violence, apparent red-neck agenda implicit in [...]

March 7, 2009

Click the logo!

How long has it been since Al Gore invented in Internet? Feels like a century.
That’s about 20 in web years though right?
I designed and built my first site around 1993. And even back then in the web design “dark ages” (no formatted text or tables! Just bold tags, blinking links, and bad backgrounds!) we were [...]

February 26, 2009

Can graphic design save lives?

Okay. Maybe I’m making too much of this, but we just finished up a patient information brochure for Novarx Corp. in San Diego. They are working on an entirely new way to fight cancer. And it looks like they could really make an impact.
When we met them we were all awestruck at what they were [...]

February 5, 2009

Oxbow Napa

Filed under: Napa. What, why, where. — Dom @ 10:23 pm

No more than a long par-5 from my house is the Oxbow Public Market. If you have ever been to the SF Ferry Building, then you have experienced the Oxbow’s big sister. Basically its amazing wine, stinky cheese, silky oysters, tea, coffee, gifts, olive oil, antiques and ice cream all under one roof.
In short, its [...]

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