I was watching TV the other day and saw the new ad for the Ford F150. I’d seen it a few times before but this time it occurred to me that the ads reminded me of those cool “kinetic typography” pieces that all all over YouTube. Seems obvious to me that the inspiration for the [...]

I’m frustrated with this town. I’ve been here five years now and for every step forward, Napa seems to take one step back.
I just learned the Copia is going to close. I’m bummed. My kids are bummed. But I understand why - it is and always has been a money thing. Seems they just couldn’t [...]

Don’t let anyone tell you that the guys from Plumbline don’t understand fanatic brand loyalty. We’ve been Mac evangelists since the Mac LC days. We’ve owned the Quadra, The Centris, G3’s, G4’s, iMac and more. We’ve even owned a clone or two - but don’t spread that around.
So when it came time to do some [...]

Most people do not settle on the city of Napa as their final destination when they visit the Wine Country. This can pose a bit of a problem if you’re attempting to run a business here. When people think of Napa they really think of the whole Valley – Oakville, Calistoga, Yountville and so on. [...]

If you are a small business you will be tempted to take the plunge into email marketing. You will undoubtedly look at the size the potential audience and think, “if I can just get my name/product/service/company/business/offer/deal in front of a few thousand faces, I’ll grow my customer base in an instant.” You will be further [...]