Advertising is all about making people respond in the way you want them to. Whether it's on a billboard, in a magazine, or online, it has to make an impact on the reader. But success in advertising can't just be measured by the quick sale. Good ads sell, but great once build brands.pdf
strikes the right balance between small agency attention and big agency thinking. Because we don’t fit any standard mold, we have to work smarter. And do more.