strikes the right balance between small agency attention and big agency thinking. Because we don’t fit any standard mold, we have to work smarter. And do more.
Ever seen the expression on a kid's face when she first sees a T-Rex? Or watched people as they unknowingly and effortlessly learn about the world they live in? A good museum exhibit educates, but a great one inspires. And Academy Studios is the creative force behind exhibits that do both.
pdf
Plumbline Studios
studio@plumbline.com
707.251.9884
1040 Main Street
Suite 201
Napa, CA 94559
I love visiting Academy Studios. Its always cool to walk into their production facility and see something new – a tiger shark suspended on a truss, massive rock formations being painted, insects in Lucite panels. The best so far though was the Blue Whale Skeleton hanging from the ceiling. That was amazing.
Plumbline is an imaginative group with plenty of fresh ideas. They come in, take the time to learn what your about and then develop creative ways to promote/market/and identify your company. It’s as if they were an extension of our in house design team but more focused.
As an intern at Plumbline I once came across a 3-inch binder completely filled with tiny sketches, drawings, notes and images. A closer look revealed the entire process, start to finish, 3 inches thick, of designing the Academy Studios identity. Though I did not work on the project, I would say that, based on the extensive and intricate contents of that binder, and the effective solution that resulted, we took Thomas Edison’s words to heart when he said, ‘There’s a better way to do it. Find it.'
